Move aims to reduce confusion
According to a recent report, Jaguar will adopt a new alphanumeric naming system.
Speaking with Autocar, the company's global brand director said "If you know us, you understand our badging. Otherwise it's confusing."
It's unclear if this will be a wholesale change or just an addition of numbers to the current names, but we won't see the revised structure for a few more years.
No comments:
Post a Comment